Marketing

Outsource the marketing that never gets done.

Social media managers, content writers and marketing assistants in the Philippines, South Africa and Myanmar. The posting, writing, scheduling and reporting that slips every week when everyone is busy.

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At a glance
Where most clients startThe Philippines
Best valueMyanmar
English copywritingSouth Africa
Execution and analysisMyanmar
Start withOne part-time marketer

Marketing is the first thing to slide when a small team is stretched, and the first thing clients regret letting slide.

The work

What our marketing people actually do.

Marketing executive, social media executive, digital marketing assistant, content writer, paid ads specialist, campaign planner. The titles vary; the job is keeping the drumbeat going when nobody internally has time.

Social media managers and executives

Planning the calendar, writing the captions, scheduling the posts and answering the comments. Across LinkedIn, Instagram, Facebook and TikTok, in your voice.

Content writers and SEO copywriters

Blog posts, newsletters, case studies and landing page copy, written to a brief and a tone of voice you approve once rather than every time.

Email marketing

Campaigns built, lists segmented, sequences set up and the numbers reported back. Mailchimp, Klaviyo, HubSpot, Brevo or whatever you already pay for.

Paid ads: Meta Ads and Google Ads

Building and launching Meta Ads and Google Ads campaigns, keeping the creative rotating and the reporting honest. Running to your strategy, not inventing one.

SEO support

Keyword research, writing to a brief, fixing titles and descriptions, and the steady on-page work that compounds. The patient half of SEO, done properly.

Marketing coordinators and planners

Chasing the designer, loading the website, booking the webinar, keeping the calendar honest and making sure what you planned in January still happens in June.

Choosing a country

Which country for marketing?

Marketing splits by how much English writing the role involves. The more the person writes in your own voice, the more the country matters.

The Philippines
The deepest marketing pool

A very large community of Filipino social media managers and marketing assistants who have worked for Australian, US and UK brands. Our usual starting point, and the best value for ongoing channel work.

Popular roles
Social media management
Email campaigns and automation
Paid ads admin
Marketing assistants
Time zoneUTC+8
Best forAPAC and US overnight
StrengthChannel work and volume
CostGood value
More about the Philippines
South Africa
When the words are the job

Choose South Africa when the role is writing-led: blogs, newsletters, landing pages and anything that has to sound like you. Native English speakers in the UK working day.

Popular roles
Content and copywriting
Email and newsletter writing
Brand and campaign messaging
Marketing managers
Time zoneUTC+2
Best forUK and European hours
StrengthNative English writing
CostOur highest hub
More about South Africa
Myanmar
Skilled and loyal, our best value

University-educated marketers in the Singapore working day, at our best value. Strong on execution and analysis, and on keeping a campaign calendar genuinely on track rather than nearly on track.

Popular roles
Social media scheduling and community
Content and email production
Campaign reporting and analytics
Website and listing updates
Time zoneUTC+6:30
Best forAPAC hours
StrengthExecution and analysis
ValueOur best value
More about Myanmar
Be honest with yourself

What outsourced marketing does well, and what it does not.

Works well

Right for an outsourced marketer

Keeping channels alive, week after week
Writing and building to an agreed brief
Reporting on what happened, honestly
The admin half: scheduling, loading, chasing
Keep it in house

Still your own job

Deciding what you stand for
Setting the strategy and the budget
Big-budget paid media at real scale
Marketing with no brief and no examples

Marketing is the role where handing over with no brief fails fastest. Give someone your tone of voice, three examples you like and a monthly plan, and offshore marketing works well. Ask them to invent your brand and it will not.

Questions

Outsourcing marketing: your questions answered.

For anything in your own voice, such as blogs, newsletters and landing pages, we would point you at South Africa, where English is the first language of business. Filipino marketers write clear, neutral English and handle social captions, scheduling and reporting very well. We will tell you honestly which the role needs.
The common ones are marketing executive, marketing assistant, social media executive or manager, digital marketing assistant, SEO content writer, copywriter, email marketing specialist, paid ads or Meta Ads specialist, and campaign planner. Tell us the title you have in mind and what the person would actually spend the week doing, and we will say whether it is one role or two.
The Philippines has a very large community of social media and marketing people who have spent years working for Australian, US and UK brands, so the platform experience is already there. For ongoing channel management it is usually the best value of our three countries.
The patient half of it, yes: keyword research, writing to a brief, titles and descriptions, internal linking and steady on-page work. Technical SEO audits and strategy are a specialist job and we will say so rather than sell you something thin.
They can build, launch, rotate creative and report on Meta and Google campaigns against a strategy you set. If you are spending heavily enough that media buying is its own skill, you want a specialist, not a generalist, and we will tell you when that line is crossed.
A designer or video editor makes the asset. A marketer runs the channel: plans it, writes it, schedules it, reports on it. Plenty of clients eventually have both, and they work well together.
Whatever you already run. Commonly Meta Business Suite, Later or Buffer for scheduling, Mailchimp, Klaviyo or HubSpot for email, Canva for quick assets, and Google Analytics and Search Console for reporting. Tell us the stack and we test for it.
Yes, and most marketing roles start at twenty hours a week. There is usually enough to fill a full week within a few months, once you see what they can take on.
A one-time setup fee, a monthly Linkers fee and the salary. Marketing salaries sit in the middle of our ranges, and writing-led roles in South Africa cost more. Build an estimate on our pricing page.

Tell us what is not getting done.

The channels you are neglecting, the hours you need covered and the tools you already pay for. We will come back with the country that suits it and what it costs.

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